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The Super Bowl is not only one of the biggest sporting events of the year but also a showcase for some of the most memorable commercials of all time. Millions of people tune in to watch the game, so Super Bowl commercials provide advertisers with a unique opportunity. They can reach a massive audience and leave a lasting impression.
A good number of iconic ads have left a long-lasting impact on audiences and continue to be celebrated and discussed today. Whether you're a fan of football or not, there's no denying the impact that Super Bowl commercials have had on popular culture. In this article, we take a look at five of the most iconic Super Bowl commercials of all time.
1. Apple's "1984" Commercial (1984)
Apple's "1984" commercial is widely considered one of the most memorable and influential Super Bowl commercials of all time. The commercial, directed by Ridley Scott, introduced the Apple Macintosh computer and positioned it as a revolutionary new product that would change the world.
With its bold imagery and memorable slogan ("On January 24th, Apple Computer will introduce Macintosh, and you'll see why 1984 won't be like '1984'"), the heartfelt commercial remains a topic of cultural significance in modern America.
2. Coca-Cola's "Hey Kid, Catch!" Commercial (1980)
Coca-Cola's "Hey Kid, Catch!" commercial is another Super Bowl classic that has withstood the passage of time. The commercial features Pittsburgh Steelers defensive tackle "Mean" Joe Green, who is offered a Coke by a young fan after a game.
The two shared a touching moment, and the commercial ended with the famous line, "Hey kid, catch!" The much-admired commercial is widely remembered as one of the greatest at the Super Bowl. It is also frequently considered a prime example of exceptional advertising.
3. Budweiser's "Frogs" Commercial (1995)
Budweiser's "Frogs" commercial is one of the most recognizable and beloved Super Bowl commercials of all time. The commercial features three frogs croaking out the word "Bud" followed by a final chorus of "Weis" and "Er." The commercial, which was created by DDB Worldwide, quickly became a cultural phenomenon, and the frogs became an instantly recognizable part of the Budweiser brand.
4. McDonald's "The Showdown" Commercial (1993)
McDonald's "The Showdown" commercial features two of the greatest basketball players of all time, Michael Jordan and Larry Bird. They compete in a game of H-O-R-S-E for a Big Mac and fries. The commercial, directed by Joe Pytka, was a hit with audiences. It has since become one of the most memorable and beloved Super Bowl commercials of all time.
5. Pepsi's "Two Kids" Commercial (1992)
The Pepsi “Two Kids” commercial was a popular advertisement that was released during Super Bowl XXVII in 1992. The advertisement featured American model Cindy Crawford driving up to a store and purchasing a can of Pepsi, which she drinks and then drives away.
The commercial was part of Pepsi's "Come Alive With the Pepsi Generation" marketing campaign and was well-received by audiences. It became one of the most iconic and memorable advertisements in the history of Super Bowl commercials.
