“Sickening” – NFL fans losing it over Rihanna’s Super Bowl x Fenty promotion

NFL fans losing it over Rihanna’s Super Bowl x Fenty promotion
NFL fans losing it over Rihanna’s Super Bowl x Fenty promotion

Rihanna is taking her upcoming Super Bowl halftime show performance to another level. The singer last performed at the 2018 Grammys, making this her comeback to the stage with new music. Not only does Rihanna have fans hooked with her performance, but also with her new Fenty promotions.

A new teaser for Fenty Beauty promoted both the brand and the Super Bowl. Fans were wowed by their innovative approach, making this easily one of the year's most successful events. Most seemed to like the idea and asked for a raise for their marketing team.

As this is Rihanna's return, fans are equally excited about her songs, performance, and anything she promotes.

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Most users loved the ad, stating that Rihanna has the best marketing team out there. Some even referred to the whole concept as cute.

They were also similar to Kinder Joy eggs, which are a popular candy. With the footballs lined up and colored on a conveyor belt with makeup, the resemblance to Kinder Joys is obvious.

One user added that the Fenty Beauty ad was so good, it was analyzed in her visual communication class.

A few people, however, also noticed the lack of darker shades in the commercial. Though they weren't quick to jump to assumptions, they did point out the difference.


The Super Bowl performance made Rihanna forget her birthday and Valentine's Day

Ahead of the Super Bowl, Rihanna was at the press conference to discuss her halftime show. While speaking to host Nadeska Alexis, Rihanna revealed how she ended up forgetting about her birthday:

"Sunday, now that's the one. I've been so focused on the Super Bowl I totally forgot that my birthday's coming up. I totally forgot about Valentine's Day".
Rihanna at the Apple Music Super Bowl LVII Halftime Show - Press Conference
Rihanna at the Apple Music Super Bowl LVII Halftime Show - Press Conference

She continued:

"It feels like it could have only been now. I mean, when I first got the call to do it again this year, I was like, 'You sure? I'm three months postpartum. Should I be making major decisions like this right now? I might regret this'".

Addtionally, Rihanna has also come up with a Savage X Fenty Game Day Collection. Modeling the new collection, Rihanna has people rightfully hyped up for the already iconic halftime stage.

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Edited by Krutik Jain