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The Super Bowl is among the world's most significant events of the year and is far more than just a football game. The epic halftime show is eagerly awaited and viewed by millions of people worldwide.
People all around the globe also love watching Super Bowl advertisements every year. These commercials use the event to promote their goods because of the large number of engaged spectators. As a result, the event draws a lot of well-known businesses to market and increases their awareness.
The estimated price of a 30-second TV commercial during the Super Bowl since 2017 has been at least five million USD. This has increased even more in recent years.
The amount of advertising money FOX will receive for the broadcast this season is still unknown. But it'll definitely be a significant sum of money and is estimated to be $7 million. Advertising companies had to fork over an estimated 6.5 million USD in 2022 for a 30-second spot during Super Bowl LVI coverage.
To put that in context, an advertisement in the 2022 Super Bowl between the Los Angeles Rams and Cincinnati Bengals cost approximately $233,000 per second.
The price of these advertisements contributes to the hype of the commercials. As had been predicted, the cost of a 30-second ad has increased since the major inaugural event began in 1960s. A Super Bowl I commercial cost about $37,000.
How brands benefit from Super Bowl commercials
There is no larger demographic that a marketer can access than the one that a Super Bowl ad can attract, despite its excessive expense. Super Bowl LIV between the Kansas City Chiefs and San Francisco 49ers in 2020 was watched by 99.9 million viewers on TV and an additional 2.2 million online. These are among the most watched activities on TV and you can get your brand out there.
These figures will almost certainly ensure millions of Super Bowl viewers notice a corporation. But it's not just getting your brand out there that's so important. Having your brand subliminally associated with the event is a huge draw and is a major reason why the adverts cost so much. Consequently, sales rise after the big game.
In light of the streaming boom, TV is undergoing a rapid shift, yet the NFL remains a mainstay of conventional networks' rankings.
