Dana White opens up about venturing into boxing promotion business: "I’m coming in guns blazing”

Dana White shares updates on venturing into the world of boxing. [Image courtesy: Getty Images]
Dana White shares updates on venturing into the world of boxing. [Image courtesy: Getty Images]

UFC President Dana White has revealed plans to launch a new boxing promotion, marking a significant expansion of his business empire. White, who has long expressed interest in the sport, has been working behind the scenes to develop a strategy for his boxing venture.

Speaking to reporters following the latest episode of Contender Series, White said:

“I did my first fight in Ireland and we’ll start announcing stuff here [at the] beginning of 2025.”

The fight in Ireland was a matchup between Callum Walsh and Przemyslaw Runowski, which was streamed live on UFC Fight Pass. White and Walsh’s promoter Tom Loeffler have a longstanding relationship, and the event served as a test run for White’s boxing ambitions.

While White has not disclosed specific details about his new boxing promotion, he indicated his plans to take a different approach than traditional boxing promoters. The 55-year-old believes that there is room for innovation in the sport and that he can offer something unique to fans.

“I have a plan, I’m going to implement that plan and we’ll see how it works. We’ll see how this thing works. People have been talking about the demise of boxing for 30 years and we’re still here talking about boxing right now... I have always had an idea of how I thought it should be done. I don’t know if that’s possible, but we’re going to find out. I’m coming in guns blazing.” [H/t MMA Junkie]

Check out Dana White's comments below:


Mike Tyson weighs in on Dana White's plans to venture into boxing

Mike Tyson has given his full endorsement to UFC CEO Dana White's plans to enter the world of boxing. Tyson believes that White's business acumen and ability to curate high-quality matchups could revolutionize the sport.

During a recent interview on the It Is What It Is podcast, Tyson compared White's potential impact on boxing to his success in transforming the UFC. He praised White's ability to ensure that only the best fights are featured, eliminating the need for fans to endure subpar matchups.

"That's going to be the best thing to happen to boxing, just like UFC... If you're in UFC, and if anybody's booing the fight, you're not going to see that guy. His next fight is going to be in South Dakota somewhere. Only good fights. If you don't have a good fight, you ain't never going to see that guy again."

Check out Mike Tyson's comments below (32:11):

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Edited by Tejas Rathi