Patrick Mahomes’ DIY fashion moment helps $46B fashion giant enter Texas Tech

On Thursday, Adidas and Patrick Mahomes unveiled a new Texas Tech University football uniform featuring Mahomes' signature "Gladiator" logo. The university began its partnership with the apparel brand in July, ending its 18-year collaboration with Under Armour.

Mahomes, who had his college football career at Texas Tech, played a pivotal role in establishing the school’s collaboration with Adidas. The latest development marks the first instance in collegiate athletic history where an athlete's personal brand has been incorporated into official on-field apparel.

“Seeing my own logo on the Texas Tech uniform I put so much blood, sweat and tears in is one of the most meaningful off-field accomplishments of my career,” Mahomes said (per adidas News). “I want to thank the three-stripe family for giving me this one-of-a-kind opportunity.”

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The design of Texas Tech’s Mahomes Strategy uniform

The newly launched Texas Tech uniform featuring Mahomes’ gladiator logo is known as the “Mahomes Strategy” uniform. It features a striking Dark Grey tackle twill design, enhanced by printed metallic films and bold Power Red accents.

The uniform design, according to $46 billion-worth Adidas, takes cues from the 45-degree bevels that are a hallmark of Texas Tech’s architecture. It also reflects the sharp, angular elements of Mahomes’ personal iconography.

The helmet, logos and numbers on the uniform are crafted with a metallic film and finished with a galvanized sheen for a modern, high-tech look. Texas Tech's football team will debut this cutting-edge uniform at home on Nov. 9, when they face Colorado.

“The unveil of the Adidas Strategy uniform by Patrick Mahomes further amplifies the power of this partnership,” said Kirby Hocutt, Director of Athletics at Texas Tech University (per Texas Tech Red Raiders).

“We are proud to be the first collegiate Adidas partner to utilize an athlete partner’s logo as there is no more powerful brand in sports than Patrick Mahomes. We look forward to debuting this uniform in front of a sold-out Jones AT&T Stadium on Nov. 9 against Colorado.”

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The continued growth of Patrick Mahomes’ brand

While Patrick Mahomes continues to witness success in the gridiron, his personal brand hasn't been left. The quarterback has seen tremendous growth in Mahomes' brand in the last couple of years.

“It’s difficult to imagine an athlete who does a better job of capitalizing on the opportunities that come with his immense talent than Patrick Mahomes,” said Aaron Seabron, General Manager of US Sports & Creation Center Portland at Adidas.

The new development in the partnership with Texas Tech underscores how Adidas and Mahomes are consistently finding innovative ways to strengthen and promote their combined brands. The quarterback signed with the apparel brand in his NFL rookie season.