"Set realistic expectations": Shark Tank investor Lori Greiner reveals 5 myths potentially holding entrepreneurs back

Shark Tank investor Lori Greiner shared an Instagram post on April 3, 2025, revealing 5 business myths that might be holding entrepreneurs back. She revealed some of the potentialities that might be responsible for your failed business. Additionally, the female entrepreneur also discussed how to fix them and grow.

One of the five business myths that Lori Greiner discussed was about setting "realistic" expectations and then "blowing" them away:

"Set realistic expectations - then blow them away!"

She captioned the post with the following:

"5 Business Myths That Could Be Holding You Back! Take a look at your business—are you falling for any of these? Time to fix it and grow!"

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Shark Tank mentor Lori Greiner shares "myths" that might be responsible for your business growth

In her recently shared Instagram post, Shark Tank investor Lori Greiner chimed in on possibilities and myths responsible for failed businesses. For a business to grow, certain qualities need to be met. The female entrepreneur revealed myths and solutions entrepreneurs can implement to grow their businesses.

Here are five myths, according to Lori Greiner, that might be stopping your business from growing:

"1. Under-Promise & Over-Deliver: Sounds smart, right? Wrong! If you set the bar too low, customers might not even give you a chance."

Lori talked about "under-promising" and then "over-delivering." By that, she meant that one should not set the bar "too low" that customers do not even consider giving you a chance.

To solve that, she suggested setting "realistic" expectations, meeting the goals, and impressing everyone.

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"02. Profit = Cashflow: Just because you're making money doesn't mean you have cash to spend."

According to the Shark Tank mentor, Profit equals cash flow. For that, she noted the fact that one of the reasons behind businesses failing was cash. Lori mentioned that being a "profitable" business doesn't mean they have the "cash." Hence, keeping the cash flowing after the profit is of the essence.

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"03. Social Media Doesn't Matter in My Industry: Think again! The world is online, and if your business isn't, you're missing out."

In the past few years, almost all businesses have gone online. Referring to that, the Shark Tank mentor advised entrepreneurs to go "online." If your business is not online, you are "missing out" a big part of it.

She mentioned that customers are "scrolling," ensuring they see your brand, business, and product is important.

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"04. If It's Working, Don't Mess With It: Sticking to what used to work is a recipe for falling behind."

There are certain tactics and strategies that work for a specific business to run successfully. Following them thinking that it is working and not "messing up" with them is a myth, according to Lori Greiner. Businesses need to "evolve" and "improve" for a better and brighter future and find "new ways to win."

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"05. Failure is Not an Option: Actually, failure is part of the game!"

Talking about "failure," the Shark Tank mentor stated that it was not an "option" but a "part" of the game. For those who fail, Lori stated that coming back "even stronger" is important.

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To learn more about such business tips, fans can follow Lori Greiner through her socials @lorigreinershark.