In a recent Instagram video, Shark Tank star Kevin O'Leary endorsed Go To Green, a company developing innovative safety technology for emergency situations. The outspoken investor, known for his candid assessments on the hit ABC show, highlighted the company's evacuation system designed to guide people to safety during crisis events.
Founded by Ernest Williams, a veteran with over two decades of military leadership experience, Go To Green offers a solution that uses sensors and overhead lighting to direct people away from active threats.
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"THIS IS PRETTY SIMPLE BUT PRETTY SMART," O'Leary remarked about the technology in his Instagram post.
O'Leary's endorsement comes at a time when corporate security concerns are mounting following the tragic shooting of UnitedHealthcare CEO Brian Thompson. While many companies are responding with increased physical security measures, O'Leary has taken a different approach by championing technological solutions that address safety concerns without creating what he calls "bad imagery."
His support for Go To Green aligns with his broader perspective that innovation, rather than conventional security tactics, offers more effective responses to public safety challenges.
Kevin O'Leary champions Go To Green
Go To Green's evacuation system employs intuitive visual cues to guide people during emergencies.
The system features multiple alert mechanisms to ensure maximum safety:
- Blinking green lights illuminate pathways directing people to safety
- Solid red lights warn that a threat is nearby
- Flashing red and blue lights guide first responders toward the threat
- Video cameras activate and point toward the source of danger
This technology addresses a fundamental challenge in crisis situations: decision paralysis. When faced with danger, people experience fight-or-flight responses that can cloud judgment. Go To Green's system operates at what the company describes as "the same level of instinct that drives the fight-or-flight response," providing clear directional guidance when it matters most.
Founder and CEO Ernest Williams brings substantial military expertise to Go To Green. His LinkedIn profile explains:
"I am redefining safety with innovative security solutions designed to protect lives in the most unpredictable situations."
Williams emphasizes that his company isn't merely a business venture but "a mission rooted in my core values: safeguarding communities, schools, and businesses." This mission-driven approach reflects Williams' military background and commitment to public safety.
The company's website reinforces this ethos, stating:
"Go To Green is not just a solution; it's a commitment to safeguarding schools and businesses – and their invaluable assets. Join us on this journey toward a safer, more resilient future."
Kevin O'Leary's support for Go To Green aligns with his broader criticisms of conventional security responses. In a recent CNN interview with Wolf Blitzer discussing corporate reactions to the UnitedHealthcare CEO shooting, O'Leary dismissed traditional security measures.
"Putting a fence around headquarters, hiring more security guards — that's all bad imagery," he told Blitzer.
Declaring:
"It's all bad and it's not the right answer."
Instead, Kevin O'Leary advocates addressing the root causes of public dissatisfaction, particularly in the healthcare sector.
"You've got to read the room and realize right now that the public is turning against you," he said.
Explaining:
"They are your customers and they don't like it."
This perspective reflects Kevin O'Leary's business philosophy that successful companies must remain responsive to customer sentiment rather than retreating behind heightened security.
Technology as a solution
Kevin O'Leary consistently champions technological solutions to complex problems. With Go To Green, he supports a company that is applying technology to emergency management and public safety.
The approach mirrors his suggestions for healthcare industry reforms, where he advocates for automation to improve insurance claim processing.
"When you appeal a case, it's not a delay situation and if you have a valid claim, you get paid out," he argues.
Claiming:
"That's what insurance is supposed to do."
However, critics note that technology alone cannot solve all problems. The Healthcare Financial Management Association points out that health insurers already use artificial intelligence to increase claim denials and reduce costs.
Go To Green represents an emerging trend of technology-focused safety solutions gaining traction in an increasingly uncertain world. With Kevin O'Leary's endorsement, the company gains valuable visibility in a competitive market.
Williams' military-informed approach, combined with innovative technology, creates what the company describes as "a predictable pathway to safety in unpredictable disastrous situations."
As public and private organizations continue seeking effective responses to emergency situations, systems like Go To Green offer alternatives to traditional security measures. Whether in schools, businesses, or healthcare facilities, these technologies aim to protect lives when conventional approaches fall short.
Kevin O'Leary's support suggests that innovative safety technologies may represent smart business investments and potentially transformative solutions to pressing public safety challenges.
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