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Kylie Jenner continued teasing her "King Kylie" Era comeback on Instagram. The 28-year-old beauty influencer shared a video on Saturday, October 11, 2025, announcing that she would release a "King Kylie Era" themed collection on Sunday, October 12, 2025.
In the video, she wore matching black shorts and was escorted by security personnel through a jail facility while in handcuffs. She walked toward the camera in slow motion and, at the end of the video, whispered, "King Kylie."
She captioned the post:
“TOMORROW… ON SNAPCHAT @KING KYLIE.”
Kylie Jenner first teased the King Kylie era comeback on Friday, sharing a nostalgia-inducing carousel of fans' opinions on her King Kylie Era and what they wanted to bring back. Several fans replied to the question she asked in the first slide:
“If I just so happen to do a King Kylie collection what products would u guys like to see.”
Many followers asked her to bring back her iconic skull packaging, the teal colour, old packaging, Kylie merch, King Kylie’s license plate, and a remake of DEAD OF KNIGHT.
@PopCrave on X formerly Twitter shared Jenner’s latest King Kylie update with the caption:
“Kylie Jenner revives the King Kylie era tomorrow.”
The post quickly garnered mixed reactions as netizens expressed their opinions on the reality star’s upcoming release.
@jeooons commented:
“She wants to relevant so baddd.”
Fans react to Kylie Jenner’s King Kylie release
X users reacted to Kylie Jenner’s King Kylie era comeback. A section of netizens reckoned she was trying too hard, while others soaked up the nostalgia.
@justthink777 commented:
“Not her trying to make a “comeback” to the same app she almost made file for bankruptcy… karma really said “you miss being relevant, huh?”
@PlasticIdaholnc stated:
“Kylie’s like one of those girls who peaked in high school and keeps trying to relive it by bringing it up in every conversation. It was 20 years ago, Kylie! Get over it…”
@meanestlean added:
“You can’t revive an era. The public who consumed the era has to decide they want a renaissance of the past. We have not decided we want this. We grew up, and she should too.”
On the other hand, her fans expressed their excitement for the coming era.
@CyberSavant tweeted:
“The internet just simultaneously opened their wallets. We need the original teal hair, the matte liquid lip kits, and the Tumblr-era filter. If "King Kylie" is back, all other beauty trends are cancelled.”
@_MajoFinance praised:
“The internet isn’t ready for King Kylie’s return 2015 Tumblr energy about to take over again.”
@MRSkills007 added:
“Finally, the King Kylie era is back. Can’t wait to see what she has in store. Her launches always bring so much hype. Every detail is going to be iconic. This is going to be legendary.”
What do you think of the launch? Sound off in the comments section below.
Read more: “IM GAGGING OMG”: Fans react as Kylie Jenner teases something new coming soon
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