When will NCAA March Madness Music Festival start? Lineup and more details explored

The NCAA March Madness Music Festival, set to return in April, 2025, is ready to amaze the audience with its star-studded line-up and jaw-dropping performances. This year the festival will be held at Tower Park in Hemisfair, San Antonio, Texas. The city is hosting this festival in conjunction with the Men’s Final Four basketball tournament planned for April 4-6, 2025. This enables attendees to enjoy both festivities free of charge.

This festival has become a major highlight of March Madness, offering a mix of genres from pop to hip-hop and country. With a blend of iconic performers and newer names, this year’s collection will be one for the books.

---

Event Schedule & Performers

Friday, April 4 – AT&T Block Party

The Festival starts with the AT&T Block Party that has the following performers on the list:

Headliner: Pitbull – Mr. Worldwide himself is ready to bring the house down with his unrivalled energetic hits.

67th GRAMMY Awards - Show - Source: Getty Photo by JC Olivera

Performers: Doechii and Ravyn Lenae – newly emerged vocalist popular for lively performances.

Time: 4:30 pm–10:00 pm (Local time)

Special Access: Customers on AT&T are advised to show the AT&T logo on their phone to fast track their entry through AT&T fast lane.

Jelly Roll In Concert - Vancouver, BC - Source: Getty Photo by Andrew Chin

Saturday, April 5 – Coca-Cola LIVE!

Day two promises an infusion of country, hip-hop as well as R&B.

Headliner: Jelly Roll – the center stage will be captivated with country-rap.

Performers: T-Pain and Willow Avalon – peers at entrance who will bring new as greatly as old sounds.

Time: 3:00 pm – 8:30 pm (Local time)

Sunday, April 6 – Capital One JamFest

Day three is the much awaited Capital One JamFest.

Headliner: Chris Stapelton – the center stage will be captivated with country music.

Performers: Nathaniel Rateliff & The Night Sweats and Brothers Osborne are sure to ignite the fire within you that burns for good music.

Time: 2:30 pm – 10:30 pm (Local time)

How to Attend This Years March Madness Music Festival

The festival is free for all attendees on a first-come, first-served basis, but attendees with AT&T or Capital One access cards will be entitled to special access features.

For the basketball lovers, this festival adds a beautiful cherry on the cake to the sports entertainment and the excitement during the final 4 days combined with live music.

So basically, if you love basketball or are a music fanatic, the 2025 NCAA March Madness Music Festival is for you. With top-tier artists performing, this year is sure to be the best one yet.

Make sure to check back for more updates!