The annual Wales Bonner x Adidas Originals new Fall/Winter collection, a cultural exploration of street style, is just around the corner. The British-Jamaican fashion designer's style roots her designs into the realm of richness and heritage.
Bonner teamed up with Adidas for the first time back in 2020, and ever since, her collaborations with the brand have been known for their preppy, colorful aesthetics and their reference to African, Caribbean, and Black British cultural history.
Their sophisticated designs, attention to detail, handcrafting style, and artisanal approach blend with Adidas' sportiness and class. Their partnership has created memorable seasonal collections over the last four years, out of which few items have achieved a signature status.
Ahead of the launch of the collection, Wales Bonner has told Vogue:
“I enjoy interacting with timeless items that have had cultural significance and been transformed through people’s personal style.” I’m always interested in reinterpreting classics for bringing an elevated sense of craftsmanship and materiality and colour to the collection.”
The Wales Bonner x Adidas originals Fall/Winter 2024 collection was officially launched globally on October 24, 2024 at 10 am, on the official Adidas website, the Wales Bonner website, and select retailers. The collection incorporates hip-hop culture from the nineties and reflects the influence of Adidas on New York street-style fashion at the time.
Wales Bonner x Adidas originals Fall/Winter 2024 collection: More details
The highly anticipated Wales Bonner x Adidas Originals Fall/Winter 2024 collection merges 90s hip-hop aesthetics with refined craftsmanship, reimagining classic Adidas sneakers and sportswear. They celebrate New York's street culture, street photography, and luxury fashion.
Wales Bonner has commented on her latest collection:
“I wanted to create something that felt box-fresh with a certain sheen to it.” To me, it was about creating something polished and soulful at the same time.”
The Wales Bonner x Adidas collection showcases a modern spin on iconic sneaker designs like the Samba OG and Millennium, featuring luxurious materials such as crocodile-embossed leather and vibrant colors. It includes options, such as a rich brown Samba OG and a cream croc Superstar accented with deep blue.
The apparel collection harmoniously fuses retro and modern styles through vibrant floral intarsia knits and striking tracksuits in bold color pairings, showcasing Wales Bonner's commitment to meticulous artistry and meaningful materiality. It also embodies that spirit that can enhance classic streetwear pieces with premium materials and artisan design and seamlessly blend high fashion with sportswear.
The campaign for the collection has been captured in Harlem by photographer Renell Medrano, who brings the collection to life with soulful, polished visuals. It features a notable cast, such as professional skaters Carlisle Aikens and Kader Sylla.
Key items in the Wales Bonner x Adidas originals collection
Sneakers:
Samba OG and Millenium: These iconic sneakers feature unique designs with luxe materials like crocodile-embossed leather, bold metallic accents, and eye-catching colors. They include the Samba OG in brown with white, collegiate navy with dark red, and the Millennium in shiny silver and striking yellow.
Superstar: The Walles Bonner x Adidas collaboration debuts a revamped Superstar sneaker in cream croc leather adorned with blue stripes, combining sophistication and street style.
Apparel:
The clothing line features vibrant tracksuits in brown with red stripes and yellow/brown, along with floral intarsia knits in vests, polo tops, warm, oversized hoodies, shorts, and trousers, all designed to add a fresh, playful touch.
Accessories:
In order to commemorate the unique clothing pieces, the collection has also launched accessories such as bags and hats.
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This launch highlights the evolution of timeless Adidas pieces through a cultural, sophisticated lens and emphasizes individuality, making it one of the season's most sought-after fashion drops.
The Wales Bonner x Adidas originals Fall/Winter 2024 collection was officially launched on October 24, 2024, on the official Adidas website, on the Wales Bonner website, and on select retailers.
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