Nikola Jokic at last disclosed his first signature sneakers Joker 1 by 361 Degrees. As the Denver Nuggets opened their season, the NBA star took to the court wearing the Joker 1. This debut gave the fans their first live glimpse of this much-anticipated drop of the shoes. The shoes are expected to be made available for purchase in December 2024, priced around USD 100.
Nikola Jokic, nicknamed 'the Joker', signed a partnership with the leading Chinese sportswear brand 361 Degrees in late 2023. Since then, sneakerheads around the globe have awaited the release of the first collaboration between Nikola Jokic and 361 Degrees. The result of the season-opening match for the Nuggets was not something the player would have hoped.
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Nevertheless, his fans got excited when he chose the NBA court for the public drop of the sneakers, which are titled referring to the nickname of the Serbian basketball center.
Nikola Jokic x 361 Degrees
Before joining forces with 361 Degrees, Nikola Jokic mainly wore Nike’s G.T. Jump series on the court. He received three MVP awards throughout the NBA season and played a major role in leading the Nuggets to their first-ever championship in 2023.
After that outstanding season, it was in December 2023 that the Chinese sports brand 361 Degrees officially announced its partnership with Jokic. It set the stage for 'Joker 1' sneakers.
For 361 Degrees, signing Jokic was the first strategic move to break into the international sportswear industry. The partnership is now officially led by the Nikola Jokic x 361 Degrees 'Joker 1' sneakers.
Below are what some fans commented on the announcement of the much-awaited shoes:
"FINALLY BIG MONEY!!!"
"👏👏👏🔥❤️🙌🙌🙌😍"
"I like them."
The 'Joker 1' Signature Sneaker
The Joker 1’s design sports a monochromatic black-and-white look. The sneaker's upper is crafted with leather with a clean division between its black and white regions. The upper features an embossed pattern in black leather. The white lower portion goes to the toebox, which has a vertical line running down the center. The colorway is dominated by black and white.
The Nikola Jokic x 361 Degrees 'Joker 1' basketball shoes feature some interesting elements. One of them is the use of Jokic's “jester” logo. This symbol appears at various points such as the studded trim that separates the black and white areas. Moreover, at the toebox, the symbol is seen. A thin, black stripe from the toebox leads down to the sole.
Further, the tongue of the shoe sports a diamond-quilted pattern. The design of the tongue is relatively subtle, compared to the dominance of monochrome throughout the shoe. The “Dream Catcher” label is inscribed on the tongue, which sports 361 Degrees’ branding. The label could be an indication that the Joker 1 is a part of their wider product series.
The full details of tech specs and features of the shoe are yet to be revealed. 361 Degrees has officially shared some features, which are mainly related to performance. It includes that the sneaker features a CQT QUIK cushioning. The sneakers also feature the diamond grip traction technology.
The sneakers are expected to be released to the public for purchase in December 2024, with a price point of around USD 100. The shoes will be available for purchase from 361 Degrees' official website and some selected retail locations. Fans can keep their eyes on official pages for more updates.
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