Tropicana's new bottle design has drawn negative attention since its release. The juice brand changed its signature carafe design which has been synonymous with the brand since 2011. The new design features a narrower bottle without the crown bottle cap. Customers took to social media and expressed disappointment about the new design. One user alleged that the change in design is "shrinkflation" on X and noted,
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Another user explained that dissatisfaction is not about the shape but the bottle's lowered amount of juice. The brand reduced the size from 52 oz to 42 ounces. The user added,
Prices for the new bottles are supposed to be $3.99 for 46 ounces. However, many users reported on X that they are paying the old price of $4.69 for a lesser quantity of juice fueling the frustration. Another customer resonated with the quantity-pricing mismatch and noted,
Users also expressed their disappointment on Tropicana's Instagram posts. Many customers urged for the older design to be brought back. One user wrote,
"The bottles look so generic; why are you destroying your brand identity?! "
Tropicana says that they changed the bottle to make it more user-friendly and also reduce the amount of plastic used in the bottles. A few users agreed and noted,
Another user added,
Tropicana's responds to critiques from customers on redesign
In response to the criticism, a spokesperson from Tropicana emphasized that "these types of changes can take time." The representative added that the new design is a product of consumer feedback. The brand reportedly conducted intensive research which led to the 46-ounce design. The representative explained,
“At Tropicana, the consumer is always at the center of our decision making, and our new packaging intends to directly address feedback we’ve received from them."
They added,
“This includes changing the shape of our bottle so it’s easier to pour and store as well as upgrading to a more streamlined and sustainable cap made with less plastic that’s easier to open. In the case of our 46-ounce offering, this has also come with a suggested reduced price point.”
The spokesperson said they will support customers getting accustomed to the new design. They added,
“We are continuing to do what we can to further help shoppers get accustomed to our new look, including investing in advertising and in-store elements"
The team also noted that "their sales are returning to normal levels."
It appears that the new design of the juice bottles is here to stay. The brand has emphasized that it will invest in advertising to support customers to get adjusted to the new look.
Which bottle design do you prefer? Tell us in the comments below.
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