"This a water company ad?": Internet pokes fun at Tyla's latest billboard for Coachella 2025

South African pop sensation Tyla has been making waves on certain billboards—literally. As the buzz around her Coachella 2025 debut reaches a fever pitch, one particular piece of promo has the internet doing a collective spit take. A massive billboard featuring Tyla posed next to the phrase “got water?” popped up recently, and fans wasted no time jumping into the comment pool.

One sharp-tongued fan, @RitoMetax, summed it up with a viral reaction:

“This a water company ad??” under a tweet announcing the promo.

As it turns out, no, this isn’t a Dasani commercial—it’s just Tyla being the Water queen she’s become known as.

While some are scratching their heads at the billboard’s simplicity, others are applauding it for turning one hit song into a full-on brand identity. And let’s be honest—hydration is important at a desert festival like Coachella.

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The viral “got water?” Tyla's billboard has fans both hydrating and hysterical

The internet didn’t hold back once Tyla’s billboard made its debut. Underneath the sleek photo of her paired with the cheeky “got water?” tagline, fans flooded Twitter with commentary that was part meme, part roast, and part admiration.

"Looks like Water is the only song on Tyla's album" @moniee_xoxo tweeted, poking fun at the track’s overexposure.

@_Azuretv asked,

"She’s still singing that same song?", throwing playful shade at the hit’s longevity.

But of course, the stans came to the rescue, with @Last_DayWithYou writing:

“This world is made of 71% of water – we can certainly give you some of that 😜😜.”

@william45589421 quipped:

"There’s still an audience old enough to remember? Cool idea," referencing how long the track has been floating around.

Amidst the splashes of sarcasm, some fans, like @novastellaris, were genuinely impressed:

"Tyla’s Coachella debut is already making waves."

And @avatlovenotes joked:

"That billboard alone just outperformed half the lineup 😂."

So yes, while the internet might be dehydrated from laughing, Tyla’s marketing team is clearly not running dry on clever ways to make a splash.

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Tyla's rising tide: Coachella and beyond

Tyla’s Coachella debut isn’t just a milestone for her—it’s a win for South African music on the world stage. She’ll be one of the few artists representing the global Amapiano wave, a genre she’s helped push into the international spotlight. After canceling parts of her global tour due to health concerns, this Coachella performance marks a triumphant return and a chance to connect with fans IRL again.

Her setlist is expected to include tracks from her debut self-titled album, which blends pop, Afrobeats, and Amapiano into a sound that’s uniquely hers. Of course, Water—the track that turned her into a viral phenomenon—will likely be the highlight. And if the Billboard’s anything to go by, the song’s not just a hit—it’s a lifestyle.

Tyla’s success also symbolizes a broader cultural shift, with African artists gaining more visibility on major global platforms. Her presence at Coachella not only boosts her own career but also reflects the rising influence of African music in mainstream pop.