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MEOVV's Gawon has been announced as the newest brand ambassador for the Italian luxury fashion brand Prada. Prada shared the news via its official social media accounts on Thursday, April 17, 2025. Its post on X was captioned:
“Prada is pleased to announce Gawon, South Korean singer and member of the K-pop group MEOVV, as Prada’s brand ambassador.”
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The post contained visuals of Gawon wearing a creamy white gown with flowery prints and black detailing on the sleeves and hem. The K-pop idol paired the outfit with a pastel yellow bag and black flat shoes. Beauty-wise, Gawon styled her hair in a middle part, letting her black hair hang loose and frame her face.
She opted for a nude makeover featuring shiny pink lips, barely there blush, and smoky-eyed makeup.
The X post quickly garnered several comments as netizens shared their opinions on the announcement.
@pendekarhijau96 commented.
“HOLU MOLY PRADA HAVING A JACKPOT BY CHOOSING GAWON FROM MEOVV. A REALLY PERFECT COMBINATION.”
Similar comments echoed this sentiment as fans expressed their approval of the collaboration.
“She suits Prada like a glove. NEW PRADA AMBASSADOR GAWON,” @meovvamour commented.
“She really deserves it, look how beautiful and stunning she is. please take care of this queen and treat her well,” @imsoljaee tweeted.
“I'm so happy about this partnership! This is the best combination ever. Gawon and Prada suit each other so well. I can't wait to see what this combination will produce. Love you, Gawon.” @uniqueidomagirl added.
Other comments showed fans have been anticipating the news for a while.
“I'm waiting for this moment, so glad because Gawon is really deserve for this. Very good news before comeback.” @Chalasin41564 replied.
“I've been waiting for a long time, I wanted them to announce it quickly.” @jeongzah18 tweeted.
“CLEAR THE WAY OUR ONE OF IT GIRL FROM MEOVV IS COMING. CAN’T WAIT FOR THE OTHER GIRLS TO GET THEIR OWN TITLE,” @pendekarhijau96 added.
More details on Gawon’s appointment as Prada's newest ambassador
The news of Gawon’s appointment as Prada’s latest ambassador didn't come as a shock to most fans. The K-pop star's association with the Italian luxury brand began this year when she attended its Women’s Fall/Winter 2025 Collection show, which was held in Milan this past February.
Following the announcement by Prada, Gawon expressed her excitement in a statement, saying,
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“It’s truly an honor, and I’m so thrilled to join Prada as an ambassador. I’ve long admired the brand’s vision and philosophy, and I’m happy to now be a part of its journey.”
Lee Ga-won, popularly known as Gawon, is a South Korean American singer and a member of the girl group MEOVV under Black Label. She made her debut as a K-pop idol on September 6, 2024.
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Gawon’s partnership with Prada highlights her star power in the music and fashion communities and demonstrates the global influence of K-pop in general.
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