Brooke’s Bedroom on The Bold and the Beautiful

On The Bold and the Beautiful, Brooke's Bedroom is the name of Brooke Logan's (Katherine Kelly Lang) lingerie collection at Forrester Creations. It was created in 1998, and it had (another) successful relaunch this summer.

In June of this year, Ridge Forrester (Thorsten Kaye) surprised Brooke, Steffy (Jacqueline MacInnes Wood), and Carter (Lawrence Saint-Victor) with a presentation suggesting that they relaunch the line. Steffy didn't have faith in its success, but Carter thought it was a great idea.

Brooke, however, was worried about resuming her role as the face of the line. It had been decades since Brooke's Bedroom had premiered, and she thought it was better suited for someone younger.

Ridge (and Carter) assured Brooke that she looked just as beautiful and sexy as when the collection first launched. On The Bold and the Beautiful, they addressed Brooke's concerns about the line's marketing plan, and they showcased the new collection. Brooke's Bedroom sent the message that women can be sexy at any age.

Brooke's Bedroom was a huge hit on The Bold and the Beautiful when Brooke and Ridge went to Monte Carlo for the relaunch. So many people rushed to buy items from the line that the website crashed. They didn't have enough supply to meet the demands.

Steffy had reservations about the line, but the concerns were more personal than professional. The relaunch's success has been undeniable, and she has had no choice but to concede it is a winner. Brooke's daughter, Hope, however, has used her mother's success to smugly remind Steffy that, once again, the Logans did something that Steffy didn't like.

This isn't the first relaunch of Brooke's Bedroom

Steffy wasn't the only one with bad memories and negative personal feelings tied to Brooke's Bedroom. In the past, Brooke has used the line as a way to be seductive in and out of the office. From private modeling to walking the runway, Brooke has tempted men in and out of Forrester.

Brooke relaunched her collection again when she and Ridge broke up. When Ridge discovered Brooke had lied about texting with Deacon, Ridge moved to Paris, and Brooke returned to L.A. alone.

Meanwhile, Brooke's sister Katie (Heather Tom) was suffering from postpartum depression, and she left her husband, Bill Spencer (Don Diamont). At the same time, Brooke was "getting to know" her brother-in-law by being his source of comfort about the state of his marriage. After Katie returned, the two sneaked a passionate kiss, which became a lingering, lusty memory for both.

Katie wasn't pleased when her husband Bill collaborated with Brooke to relaunch her Brooke's Bedroom collection at Forrester. Although Brooke and Bill kept telling Katie that nothing was going on, sexual tension mounted between Brooke and Bill. Eventually, Bill and Brooke began an affair, but they cut it off. They considered themselves doing Katie a favor by ending their passionate affair to prevent her from being devastated by their betrayal. Soon after, Brooke realized she was pregnant with Bill's child and asked Eric Forrester (John McCook) to claim he was the father instead. Eric refused, Taylor (then Hunter Tylo) found out, and the affair was exposed.

It's a team effort on The Bold and the Beautiful

Thorsten Kaye, who plays Ridge, talked to Soap Opera Digest about relaunching the line in Monte Carlo earlier this year. "This is not really about the company needing the success, necessarily. The company is doing fine. This is more about Brooke needing a win, and Brooke finding her way in this company, because I think she needs that. And Ridge really wants that for her," Kaye explained.

Zende Forrester Dominguez (Delon De Metz) received praise for making the Brooke's Bedroom marketing campaign go viral this summer, contributing to the website crashing at its relaunch. He had his hands full with designing, photo shoots, and online marketing, but all of it ensured the line's success.

Zende isn't the only one helping make Brooke's Bedroom internationally known. Aside from Jökull "J.J." Júlíusson, another musician agreed to collaborate with the line.

Last month, The Young and the Restless' Danny Romalotti (Michael Damian) made a stop on his world tour in Los Angeles. He and his girlfriend, Christine Blair (Lauralee Bell), were invited to the Forrester mansion in a crossover episode. There, Danny agreed to contribute to a soundtrack to accompany the Brooke's Bedroom campaign, and he performed a remix of his hit song "Rock On."

The Bold and the Beautiful airs on CBS weekdays from 1:30 p.m. to 2:00 p.m. ET/12:30 p.m. to 1:00 p.m. PT.